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Clients
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Explanation of the Brief
Company Name
Email
Who is your ideal client?
What daily challenges do they face that prevent them from achieving their goals?
What are the most common limiting beliefs or objections from your clients?
What are their biggest desires for the company?
What are your success stories or testimonials? If you can provide video links or screenshots, even better.
What is your current offer? What does it consist of on a technical level, what is the promise, and how does it solve your client's problems?
What is the main channel through which you have acquired most of your clients? If you can provide numbers of clients and purchases per month for each sales channel, that would be great.
What has worked best for you when promoting your services? Think about messaging, calls to action, and the sales channel you used.
What is your current monthly or annual revenue? An approximate annual figure is fine.
In collaboration with other agencies/consultants, what strategies have you used? What results have you achieved?
How do you want to be remembered with your brand?
Delving into graphic design and video editing: What visual style would you like to implement? Colors, typography, any images you’ve seen and liked, etc. You can leave links to accounts or content, as well as Drive links.
Who are your role models in business, content creation, values, or personal branding? If you can explain why, even better.
What would need to happen in our collaboration for it to far exceed your expectations?
Regarding luxury buyers: What motivates luxury buyers in this segment? (Investment, lifestyle, location, exclusivity, etc.)
What expectations does the typical buyer have about the process of purchasing a property under construction?
What guarantees or exclusive benefits do you offer to ensure confidence in an early purchase?
What is the expected timeframe to sell these properties?
Are there any legal or financial requirements that should be communicated to the buyer? (Payment terms, available financing, etc.)
Could you tell us who your direct competitors are?
How would you describe the project you want to sell? Please provide a detailed description including location, general features, property types, layout, square meters, amenities, etc. The more complete the information, the better we’ll understand what we are going to sell.
What do you consider to be the most marketable aspects of this property or development? (For example: views, design, materials, exclusivity, location, projected ROI, etc.)
What do the typical buyers of these properties do for a living?
Where do they usually live, what brands do they consume, what kind of events do they attend, what behaviors do they have, and what kind of lifestyle do they lead?
Why do they usually purchase this type of property? (Investment, second residence, primary home, asset diversification, lifestyle, etc.)
What other similar properties or developments are in the area? What do those projects offer that might compete with yours?
What are the unique selling points of your property compared to those competing projects?
What makes it better or different? Why should a discerning buyer choose your development over others?
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